2021 жылы «Өңірлерді дамыту» бағдарламасы аясында келген туристер санын 49 пайызға жеткізу қарастырылған. Ресми статистикалық мәліметтерге сәйкес, ағымдағы жылдың 2 тоқсанында келген туристер саны 158 224 адамды құрап, 2020 жылдың сәйкес кезеңімен салыстырғанда (69 945 адам) 2,2 есеге өсті.
Республикалық көрсеткішке сәйкес, қалаға келген туристер саны бойынша Шымкент қаласы 5 орында.
Шымкент қаласы аумағында 2021-2022 жылдары 4 туристік жобаны іске асыру жоспарланған. Оның ішінде «The KERRAA Stars Hotel», «Diamond Hotel» қонақ үйлерінің құрылысы 2022 жылға өтпелі, биылғы жылы «Onfit» фитнес орталығы ашылып, «Абай» қонақ үйін желтоқсан айында іске қосу жоспарлануда.
Ағымдағы жылы «Visit Shymkent» туристік-ақпараттық орталығы» КММ-і құрылып, 24 сағат жұмыс жасайтын Call-center іске қосылды. Орталық туристер мен қала қонақтарына «бір терезе» қағидасымен ақпараттық-консультативтік көмек көрсетеді.
Туризмді дамытуға қолайлы орта қалыптастыру мақсатында қаланың 6 туристік нысанның аумағында (Әл-Фараби алаңы, Бәйдібек би ескерткіші, Наурыз алаңы, Дендросаябақ, Цирк, Ордабасы алаңы) автобустарға арналған «Bus stop» тұрақтары жасалды.
Бұдан бөлек, туристік өнімдерді ілгерілету бағытында түзілген меморандумдар аясында өзге өңірлермен ынтымақтастықты арттыру мақсатында Түркістан қаласында өткен «Ұлы Жібек жолы – Ұлы мұра» халықаралық форумына қатысты.
Шымкенттің 20 туристік нысанының, оның ішінде Дендросаябақ, Зообақ, Бәйдібек би ескерткіші, Цитадель, Қошқар ата өзені, Сайрам тұрғын алабындағы киелі нысандардың және т.б. 3D аэротүсірілімі жүргізіліп, арнайы интерактивті альбом әзірленді. Бұл арқылы кез келген турист онлайн форматта нысандарды 360 градуста көріп-тамашалауға мүмкіндік алады.
Сонымен қатар, «Shymkent 2200: Туристік креативті қала бейнесі» форум-көрмесі өтіп, «Қазақ ауылындағы» қолөнершілер мен суретшілердің туындысымен танысып, жергілікті ас үй тағамдарынан дәм татып, театрландырылған қойылымдарды тамашалады.
Ағымдағы жылдың ең ауқымды іс-шарасы EXPO DUBAI 2020 халықаралық көрмесіне қатысып, Шымкент қаласының өнімдерін жеке әрі жан-жақты көрсету мақсатында келіссөздер жүргізілді.
2020-2021 жж. аралығында «FlyArystan» лоукостері тарапынан Шымкент бағытында 9 қаладан рейстер ашылды (Нұр-Сұлтан, Алматы, Ақтау, Атырау, Ақтөбе, Қарағанды, Қостанай, Семей, Орал).
Туризм саласы бойынша ағымдағы жылдың 9 айында ынтымақтастық туралы еліміздің өзге өңірлері мен туристік индустрия өкілдерімен 20 меморандумға қол қойылды. Меморандумдар аясында бірлескен маркетингтік шаралар жүргізу, өзара тәжірибе алмасу, бірлескен туристік өнімдер әзірлеу қарастырылуда.
Сыртқы байланыстар
Қалаға инвестиция тарту мақсатында Мысыр Араб Республикасының «Arab Contractors» компаниясының өкілдерімен кездесу өткізілді.
Сонымен қатар, сауда-экономикалық байланыстарды одан әрі дамыту мақсатында Татар Республикасымен бірлесе орта және шағын кәсіпорындардың іскерлік миссиясы өткізілді.
Қазақстан Республикасы тәуелсіздігінің 30 жылдығына және Америка Құрама Штаттары арасындағы ресми дипломатиялық қатынастардың орнатылуына орай, қазақстандық-американдық достық саябағын Шымкентте құру бойынша кездесу өтті.
Шымкент қалалық мәслихат депутаты, “AMANAT” партиясының фракция мүшесі Сейітжан Бақытжан Серікжанұлы
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## Comprehending the Value of Link Building
Link building includes obtaining links from other sites to your own. These hyperlinks are seen as votes of confidence by search engines.
The more authoritative backlinks you get, the higher your webpage’s likelihood of showing up better on search results.
## Types of Links
### Organic Links
Editorial links are obtained without actions from the webmaster.
These links occur when other websites discover your content useful and
cite it.
### Outreach Links
Manual links involve actively seeking links from other sites.
This can include contacting bloggers, soliciting backlinks to your content.
### User-Generated Links
Self-Created links are built by placing your webpage’s link to
blog comments. While these links can provide a quick improvement,
they usually come with limited quality and can result
in sanctions from search engines.
## Successful Link Building Methods
### Article Creation & Promotion
Creating valuable content that naturally gains links
is a basic method for effective link building. Here are some suggestions:
— Create valuable content that address typical issues in your field.
— Create infographics that display intricate information in an easy-to-understand way.
— Write extensive manuals on areas that are thought to be
valuable to your readers.
### Guest Posting
Guest posting is an additional effective way to build authoritative hyperlinks.
This includes producing content for other publications in your industry.
Be certain that your guest posts maintain high value and
contain a backlink to your site.
### Broken Link Fixing
Broken link repairing is a strategy that includes locating broken links on other websites and recommending your
content as a replacement. This doesn’t just helps the website owner
correct their broken link but additionally gives you a valuable hyperlink.
### Outreach and Relationship Building
Building relationships with other influencers in your industry is a long-term technique for building links.
Below are some actions to follow:
— Participate in online communities related to your
industry.
— Distribute other people’s articles and give valuable feedback.
— Collaborate on collaborative projects such as webinars.
### Social Platforms
Distributing your posts on social networks can enhance its visibility and
chance to get hyperlinks. Participate with your followers
on platforms like Twitter and Instagram to create a strong brand.
## Measuring the Performance of Your Link Building Strategy
### Applications for Link Analysis
Many tools are out there to help you evaluate the success of
your link building campaign. Some popular tools include:
— Google Analytics
— Ahrefs’ Site Explorer
— Moz Pro
— SEMrush’s Backlink Audit
— Majestic’s Tools
### Measures to Monitor
When measuring the success of your link building strategy, consider the upcoming measures:
— DA
— Page Rating
— Amount of linking domains
— Authority of backlinks
— Visitors generated from links
### Tweaking Your Plan
Depending on the results collected from your evaluation,
adjust your link building approach to boost its performance.
It might include focusing on various categories of articles, targeting different platforms, or improving
your outreach strategy.
## Common Mistakes in Link Building and How to
Prevent Them
### Poor Links
One of the common pitfalls is acquiring bad links from irrelevant or low-authority sites.
Such backlinks might harm your webpage’s SEO.
### Excessive Optimization
Employing exact-match link text excessively can result in sanctions from search engines.
Target a natural variety of link text.
### Overlooking Nofollow Links
Even though nofollow tags do not pass search engine authority,
they may still drive hits and improve brand awareness.
## Future Trends in Link Building
### Machine Learning and Hyperlink Strategy
Due to the advancement of machine learning, link building techniques are turning more advanced.
Machine learning applications can aid in discovering high-quality link opportunities and forecasting the potential on SEO.
### Voice-Activated Search and SEO
The growth of voice-activated search has been altering the manner content is retrieved.
This is likely to impact hyperlink strategies by shifting the focus to conversational queries and detailed queries.
## Final Thoughts
Successful link building is a crucial component
of website optimization. By understanding the importance of authoritative
links, using diverse methods, and continuously measuring your campaigns,
you will enhance your site’s ranking and attain greater positions on search engines.
By staying updated with the newest developments and overcoming frequent mistakes, you can navigate the constantly evolving landscape of search engine optimization and achieve sustainable performance.